  
|
Advertising Rates - Effective November, 2008
|
RATE CARD NO. 9
|
A.
DISPLAY ADVERTISING RATES
1. Number of ads within 12 months from date of first insertion in
contract period determines frequency rate.
|
| DISPLAY UNITS |
1x |
4x |
6x |
12x |
| Full Page |
$4,405 |
$4,182 |
$3,739 |
$3,285 |
| 2/3 Page |
$3,950 |
$3,760 |
$3,345 |
$2,930 |
| 1/2 Page |
$3,434 |
$3,166 |
$2,924 |
$2,590 |
| 1/3 Page Horizontal |
$2,812 |
$2,671 |
$2,390 |
$2,141 |
| 1/4 Page Vertical |
$2,218 |
$2,105 |
$1,882 |
$1,600 |
|
2. Cover Rates: Only available for companies advertising in all
issues and with full page, four-color ads. Please add 15% on space,
color and bleed. (Covers 2, 3, & 4).
|
| Cover Rates |
1x |
4x |
6x |
12x |
| Covers 2 and 3 |
$4,921 |
$4,705 |
$4,218 |
$3,893 |
| Cover 4 |
$5,380 |
$5,030 |
$4,697 |
$4,218 |
|
3. Cover rates are for space only and do not include color and/or
bleed charge. Cover positions are non-cancelable.
4. Premium positions within the magazine (cancelable only on 90 days
notice): 10% extra on space, color, and bleed.
5. Color Rates, Per Page or Fraction: Black ink included in rate
as first color.
|
| AAAA or process colors, each (i.e., two-color ad) |
$450 |
| Matched colors, each (matched PMS) |
$550 |
| 4-color (process colors only) |
$950 |
|
|
6. Rates for Special Inks: Submit sample for quotation.
7. Bleed or Oversize Advertisement: 10% extra on space and
color. Available for spreads and full page units only. No
extra charge for gutter bleed in spreads.
8. Short Rates and Rebates: Advertisers will be short-rated if,
within a 12-month period from date of first insertion, they do not use
the amount of space upon which their billings have been based.
Advertisers will be rebated if, within a 12-month period from date of
first insertion, they have used sufficient additional space to warrant a
lower rate than that at which they have been billed based on their
initial contract.
9. Rate Protective: If, as and when new rates are announced,
advertisers will be protected at their contract rates for at least three
months. Orders may be cancelled at the time the change in rates becomes
effective without incurring a short rate adjustment on space already
run, provided the contract rate has been earned up to the date of
cancellation.
TOP
|
B. CLASSIFIED
ADVERTISING
Payable on billing in advance of publication. Not subject to agency
commission.
Classified ads are 1/8 page (3.5” wide by 2” deep) or
business card size.
| Classified Rates: |
Color |
$572 |
| |
Black & White |
$468 |
TOP
|
C. CONVENTION GUIDE
RATES
The 2009 AAHOA Annual Convention & Trade Show will be held April
22-25, 2009, at the Gaylord National Resort
& Convention Center in Washington, D.C.
| Spread |
$3,550 |
| Full Page |
$2,200 |
| 1/2 Island |
$1,925 |
| 1/2 Page Horizontal |
$1,550 |
| 1/3 Page Horizontal |
$1,250 |
| 1/4 Page Vertical |
$1,060 |
Rates DO NOT include color and/or bleed charge (See items #5
and #7).
TOP
|
D. MECHANICAL
REQUIREMENTS
1. Publication's Trim Size: 7-7/8" x 10-7/8".
2. Type or Page Size: Space is available in the following units.
Advertisements exceeding type size in any dimension are considered bleed
or oversize except for gutter bleed in spreads and are subject to a 10%
surcharge.
| Ad Sizes |
Width |
|
Depth |
| Full Page |
7" |
x |
10" |
| 2/3 Page |
4-1/2" |
x |
10" |
| 1/2 Page (Island) |
4-1/2" |
x |
7-3/8" |
| 1/2 Page (Horizontal) |
7" |
x |
4-7/8" |
| 1/3 Page (Verticle) |
2-1/8" |
x |
10" |
| 1/3 Page (Horizontal) |
4-1/2" |
x |
4-7/8" |
| 1/4 Page (Vertical) |
3-3/8" |
x |
4-7/8" |
| 1/4 Page (Horizontal) |
4-1/2" |
x |
3-1/4" |
|
|
3. Number of Columns to Page: 3 columns.
4. Column Width: 2-1/8".
5. Column Depth: 10".
6. Offset Material: Disks are preferred, please see accompanying
sheet “How to Submit Digital Ads” for disk
instructions.
We prefer ads be sent on disk or CD and accompanied by a color proof.
Please see separate document “How to Submit Digital Ads” for complete
specifications for digital ads. Failure to follow these guidelines
could result in additional charges to the agency or advertiser.
Offset progression is C,M,Y,K.
7. Printed: Web offset.
| 8. Bleed Specifications: |
Width |
|
Depth |
| Single Page (Allows for 1/8" trim on 4 sides) |
8 1/8" |
x |
11-1/8" |
| Spread |
16 1/4" |
x |
11-1/8" |
|
|
Keep text and illustrations 1/2 inch from binding side (gutter) and at
least 1/4 inch from trim edges.
9. Inserts:
Standard Inserts: Standard inserts are those that conform exactly
to the trim size of the publication and do not include folds,
attachments, die-cuts, pop-ups, pull-outs, or fold-outs.
Standard Inserts Furnished Ready for Binding: Earned space
rates.
Non-Standard Inserts: Submit sample, including stock for
quotation.
Non-standard inserts, including all gate-fold inserts, require hand
insertion in the binding operation, and a charge is made to cover
mechanical costs.
Back-Up Charges: $550 per single page; $825 per spread, net.
10. Specifications for Inserts: Consult Publisher for specific
sizes.
11. Binding: Perfect.
12. Shipping Instructions: Space orders, insertion instructions,
negatives, correspondence, proofs, and copy should be addressed to:
Production Department
AAHOA Lodging Business
Two Securities Centre
3500 Piedmont Road, Suite 415
Atlanta, GA 30305
13. Storage of Printing Material: Material will be stored by
publisher for 12 months and then destroyed unless otherwise instructed
by advertiser or agency.
14. Paper Stock: White machine coated.
15. Production Charges: Cost of alterations or necessary repairs
to printing material will be charged to advertiser.
TOP
|
|
E. COMMISSION AND
CASH DISCOUNT
1. Agency Commission: 15% will be paid to identified agencies
that submit black & white camera-ready art, film or disc, and color
proof. Cancellation or failure to meet material deadlines will result in
full billing.
2. Terms: Net 30 days.
TOP
|
|
F. COPY AND CONTRACT
REGULATIONS
1. Advertisers and advertising agencies assume liability for all
content (including text, representation, and illustration) of
advertisements printed, and also assume responsibility for any claims
arising therefrom made against the Publisher. The Publisher reserves the
right to reject any advertising which is not in keeping with the
publication’s standards.
2. Any deliberate attempt to simulate AAHOA Lodging
Business format is not permitted and the Publisher reserves the
right to place the word "advertisement" with copy which, in the
Publisher's opinion, resembles editorial matter.
3. Cancellations accepted two weeks prior to space closing date.
Cover positions are non-cancelable.
TOP
|
G. FREQUENCY AND
CLOSING DATES
1. Published: 12 times per year and one Convention Guide (April
2009).
2. Closing Date: See sheet marked "Advertising Deadlines" in the media kit.
TOP
|
|
H. CIRCULATION
INFORMATION
1. Publishers statement.
2. Description of Circulation: AAHOA Lodging Business is
distributed to hotel owners, management professionals and operators.
Primary readership is owners and operators of multiple hotel
properties.
3. Editorial Focus: AAHOA Lodging Business is the official
magazine of AAHOA, the Asian American Hotel Owners Association.
Editorial concentrates on all facets of hotel management, operations and
ownership, including maintenance, amenities, technology, human
resources, equipment selection, insurance/finance, and industry
news.
4. Subscription: In the United States, $49 for one (1) year;
outside the United States, $69 for one (1) year.
TOP
|
Related Files
Advertising Rates (Adobe PDF File)
|
|
|
