AAHOA's Certified Hotel Owners Program (CHO)
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A MESSAGE FROM THE AAHOA
BOARD
As AAHOA continues to grow in
size, strength, and sophistication, those members who possess "cutting
edge" skills, employ "best practice" techniques, and continually seek
industry knowledge need to be publicly recognized. AIM's Certified Hotel
Owners Program (CHO) distinguishes each graduate with a mark of
excellence.
CHO offers a comprehensive
educational approach to the training and development of AAHOA members in
the fields of hotel management and small business ownership.
Completion of the CHO program
culminates in the award of the prestigious CHO designation.
The AAHOA Board is proud to
sponsor this innovative and exciting program for our members.
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AIM Courses:
THE CERTIFIED HOTEL OWNERS PROGRAM (CHO)
CHO is an innovative professional development program for hotel owners
offered by the AAHOA Institute of Management (AIM). Designed by AAHOA to
recognize and certify the expertise of its member hotel owners, CHO is
the first and only program of its kind in the country and is available
completely free of charge to all AAHOA members and their families.
CHO is a focused eight (8)-module program providing technical
instruction and professional insight to AAHOA owner's on both the
day-to-day management of lodging operations and on the strategic
management of hotel ownership. The program requires mastery of two
levels of course content:
Level I:
Effectively Managing Hotel Operations
Level I is designed to increase an owner's operational
effectiveness and includes four full-day workshops in Front Office
Operations & Reservations; Housekeeping, Laundry, Engineering &
Maintenance Operations; Human Resource Management; and The Laws of
Innkeeping.
Level II:
Effectively Leading Hotel Operations
Level II is designed to increase an owner's leadership and
off-premise management skills in four full-day workshops that include
Hotel Accounting and Business Ownership Structure; Leadership;
Technology for the Lodging Industry; and Hotel Sales, Marketing &
Public Relations.
Upon completion of all eight modules, AIM offers CHO candidates (who
have attended all eight modules) a full-day review course designed to
prepare them for the CHO certification exam. Once certified, members are
required to renew their certification every five years by attending and
participating in professional development activities.
CHO 4x4
The new CHO 4X4 is an accelerated version of the formal 2-year CHO
program. Under the 4X4 format, AAHOA members – anxious to gain
recognition for their operational excellence – can complete the
entire course work for the demanding and prestigious CHO designation in
less than one year.
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