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3 Things You Need to Know


May 15, 2017

hotel wedding

Looking to get your property's name out there for event bookings? Instead of trying to attract big-name conferences, think local. GMs around the country suggest that smaller events, such as family reunions, can have a more positive effect on both your bottom line and employee turnover. Sponsoring local sports teams, participating in community events, and hosting an open house can help drum up awareness and goodwill toward your property among area residents. 

guest checkin

Evergage reports that of the 88% of marketing staff who noted an increase in effectiveness following enhanced personalization, a combined 63% experienced an increase of 10-30%. Taking the time to get to know your guests' preferences throughout the booking process could give your bottom line a significant boost.

AR

Augmented reality is poised to be the next big thing in hotel tech. Hotels of all tiers are experimenting with AR as part of the booking process, reading the hotel restaurant's menu, and even during construction to help bring blueprints to life. It may not be long before guests will expect to "walk" through a hotel room before booking. 

May 1, 2017

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When it comes to shopping online for a hotel, mobile is indisputably king. In fact, according to hospitality-focused tech firm Leonardo, Google's mobile-first approach to search rankings can cause traffic on non-optimized websites to plummet. Investing in a sleek, mobile-friendly reservation experience could pay dividends, especially among tech-obsessed Millennials.

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 Despite reports of the growing threat Airbnb poses to hotels, STR shared data on April 25 indicating that 2016 hotel-industry revenues stood at $9 billion north of the then-record-breaking $199 billion in 2015. The industry is due for a RevPAR dip, but for now, growth is expected. Want to get ahead of the competition in your market? Register for AAHOA's Hotel ROI conference series today!

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Smiling faces at the front desk may be more important than you think. A TrustYou analysis of 90 million reviews revealed that, among factors contributing to a positive online guest review, "service" and "service friendliness" were the most and second-most important. Not sure where to start? Check out the AAHOA Resource Library for webinars on best practices for hiring, online reputation management, and many other topics.

Apr. 15, 2017

local artist

Increased pressure to create a fully unique experience for hotel guests has led many hotel owners to look to the art world for inspiration. Interesting-looking or inspiring original artwork is an excellent way to differentiate your property and give it a fresh new look. Keep costs down and inject some local flavor by partnering with area artists or art majors.

hotel staff

Looking for a way to compete more effectively with Airbnb? Focus on local! Enlist the help of local staff members to compile a list of lesser-known nearby attractions and neighborhoods to help brand your property as an authentic part of the surrounding community. Encourage your staff to offer off-the-beaten-path recommendations to wow guests and leave a lasting impression.

hotel bathroom

According to the New York Times, Americans tend to see hotel rooms as “theirs” for a set period of time and often don't feel obliged to limit energy consumption. Help reduce your guests' energy footprint with Dept. of Energy-recommended measures such as LED light bulbs, encouraging towel and linen reuse, and participating in an amenity (e.g., shampoo) recycling program.


Apr. 1, 2017

book online

The 2017 SiteMinder Hotel Business Index showed that a whopping 87% of hoteliers see "increasing the number of direct bookings" as their highest priority for this year. Get a leg up on the competition - click here to view AAHOA's webinar,"Hospitality Trends to Increase Direct Bookings."

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According to the 2016 BrightLocal Local Customer Review Survey, 74% of customers  find businesses more trustworthy if they have positive reviews online. Learn to harness the power of positive reviews - watch AAHOA's webinar, "Use Guest Feedback and Online Reputation to Drive Rate Growth." 

hotel dinner

Looking for a way to get your guests talking about their stay on social media? Give your property's dining options a makeover! Local Measure reports that guests are most likely to post about the on-site restaurant or meal service, followed by drinks and/or the hotel bar.

Mar. 15, 2017

watch

A survey of meeting planners conducted by hotel-industry marketing firm Tambourine showed that property videos are key in choosing a hotel; 72% of respondents find facility views helpful and 69% look to virtual tours. Investing in high-quality video for your property can help drive more group bookings and attract more events. 

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Hospitality Upgrade reports that 63% of data breaches in 2016 resulted from passwords that were stolen, unchanged from their default setting, or simply weak and easy to guess. Work with your IT professionals to establish strong passwords and reduce your chances of password-related breaches, and watch this AAHOA webinar on cybersecurity.


business traveler

In 2016, reports Hotel News Now, 53% of business travelers booked directly with a hotel, versus 47% of people traveling for leisure. Review your marketing plan to ensure your property is positioned for maximum exposure across all target demographics. Check out this brief webinar to better understand how you can optimize your revenue through OTAs and direct marketing campaigns.


Mar. 1, 2017

OTA

In 2011, Tnooz reports, hotels' average guest-acquisition cost was between five and 10 percent of the room rate; today, the cost is between 15 and 25 percent. Watch AAHOA's webinar on understanding the OTAs to help your property achieve the ideal distribution mix and minimize your acquisition costs.


tv

According to Hospitality Upgrade, almost 40 percent of hotel guests think that their hotel room's entertainment options should be superior to what they have at home - even when staying in an economy-tier hotel. Boost your property's competitiveness by offering included HDTV options and premium channels.Click to view a list of AAHOA's cable-provider vendor partners!

checkin

CBRE Hotels' Americas Research has reported that as room rates climb, so too do guest expectations of "freebies" including everything from newspapers to hotel nights. To preserve a healthy bottom line while satisfying those expectations, focus on offering low-cost, high-impact freebies like fresh-baked cookies at check-in or bottled water in the room.


Feb. 15, 2017

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Hotel Online reports that all major hotel brands experienced at least one data breach between 2015 and 2016. Hackers are a serious threat to the hotel industry, and it's a hotelier's responsibility to ensure guests' data is fully protected. Watch AAHOA's webinar on cybersecurityas part of a proactive approach to minimizing your risk of attack. 


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"Ban the box" laws, which forbid an employer asking about applicants' criminal history before an offer is made, are gaining traction around the country. Are you in full compliance with your city and state's HR laws? Watch AAHOA's video on "HR Pitfalls: Common Employment Law Mistakes to Avoid" to help stay up to date on the shifting legal landscape. 

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Global Business Travel Association study from 2016 Q4 revealed that more than a third of business travelers wish that hotels offered more power outlets/USB ports, streaming TV services such as Netflix, and in-room laptop and phone chargers. Providing more business-friendly tech amenities could help bring more corporate travel dollars to your property.


Feb. 1, 2017

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The number of leisure travelers opting for Airbnb accommodation jumped from 8% to about 25% between 2011 and 2015. Travel Media Group's guide "Compete With Rentals" recommends hotels emphasize advantages like consistency of experience, 24-hour staffing, reserved parking, and lenient cancellation policies to draw travelers back to hotels. 


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J.D. Power's 2016 North America Hotel Guest Satisfaction Index Study showed that guests' top three must-have amenities are free wi-fi, free breakfast, and free parking, but significantly fewer than expected hotels actually offer all three. Build the cost of these "big three" into your rates and your hotel is likely to see an uptick in both occupancy and guest satisfaction.

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HotelBusiness.com reports that hoteliers can be fined up to $55,000 by ADA enforcement authorities for refusing entry to service dogs. Watch AAHOA's webinar on ADA compliance and service animals to make sure your property conforms to all service animal-related laws. 


Jan. 15, 2017

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Sojern reports that nearly 40% of all travel-related searches during Q1 are made in preparation for a spring or summer trip. Get a jump on Spring Break marketing now to be ahead of the curve when winter snow thaws.

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According to time-tracking/payroll firm TSheets, nearly a quarter (24.4%) of all wage and hour cases brought by the Dept. of Labor since 1985 were made against hospitality-industry businesses. As wage & hour laws continue to evolve, keep abreast of the information all business owners need toknow by tuning in to our webinars (available 24/7) and government affairs updates.

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The Phocuswright 2016 Technology Trends report showed that roughly half (49%) of all travelers are open to receiving offers (and then making purchases) via push notifications or messaging apps. Take advantage of existing free web-based messaging apps like WeChat and Facebook Messenger to enhance communication with your guests and boost your bottom line. 


Jan. 1, 2017

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Kissmetrics reports that 40% of online shoppers will leave a website if its loading time is more than three seconds. The key to keeping those potential guests engaged is an uncluttered, fast-loading site that instantly delivers the most personalized, up-to-date information available.





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According to Travel Agent Central, 78% of all Millennials see travel as an opportunity to learn something new. Help attract more of this adventurous demographic by exploring options in your area for unusual experiences and promoting them on your website.


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Building relationships with nearby sports teams, clubs, churches, and other community organizations is an excellent way to stay abreast of local events and any event-related lodging needs. Reach out to your local chamber of commerce to get started.



Dec. 15, 2016

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The desire of travelers to stay in shape on the road has led to a dramatic increase in the presence of on-site fitness facilities. Time reports that a of Dec. 1, 2016, 85% of all hotels have a gym - including 40% of all budget hotels.




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According to a new Skift report, American families with minor children spend up to $150 billion per year on travel. Get your slice of that revenue by making sure your online property description mentions features like proximity to attractions for all ages and market weekend rates for family-friendly getaways.


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Sojern reports that 70% of travelers looking to book a hotel avoid properties that respond defensively to bad reviews. Invariably, bad reviews will happen - but they don't have to prove disastrous. Watch this webinar from AAHOA on how to proactively manage your online reputation.



Dec. 1, 2016

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The 2016 Check-In Experience Survey by hospitalityPulse showed that 66% of hotel guests "always" or "often" have to wait for their room to be ready after checking in due to overbooking, last-minute guest requests, or housekeeping issues. To avoid early and mobile check-in issues, make the process for early or mobile check in as seamless and integral as possible to room assignment overall.




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About 80% of all travelers read between six and 12 reviews before booking a hotel. If you're not sure how to begin monitoring your property's online reviews, check out AAHOA's webinar on managing your online reputation.


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CBRE Hotels' Americas Research projects
that the U.S. hotel industry will reach a 65.3% annual occupancy rate in 2017. Watch this video on how to succeed in the hotel industry to help ensure your property performs well next year.



Nov. 15, 2016

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According to a 2016 survey, 85 percent of hotel guests are more likely to book a hotel with positive ratings on third-party websites (e.g., TripAdvisor). Need help with your online presence? Watch AAHOA's webinar on managing your online reputation!

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Data from September 2015 and 2016 show that across all tiers, only independents have experienced a year-over-year occupancy increase. Give your property a boost and watch this webinar on accelerating your revenue!

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AAA reports that nearly 50 million Americans will take a road trip of at least 50 miles this Thanksgiving, and that means a surge in the number of cell phones and other wireless devices using public networks. Click to view AAHOA's webinar on cybersecurity and protecting your PC in a public place.


Oct. 30, 2016

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Reservations booked directly through the property as nearly twice as valuable as those booked through an OTA. Check out AAHOA's webinar on understanding the OTAs to determine your property's best strategy!


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Half of all Millennials, Gen Xers, and Baby Boomers prefer to receive room updates (e.g., housekeeping info) via a message on their room's TV. Do your hotel rooms need an upgrade? Click to view AAHOA's webinar on funding your property improvement plan (PIP).


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The Bureau of Labor Statistics reported in 2015 that hospitality-industry employee turnover increased to 72.1%, up 5.4% from 2014. Watch AAHOA's webinar on the dos and dont's for hiring and terminating employees!


Oct. 15, 2016

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Only 14% of consumers trust traditional advertising, but more than 90% trust online reviews. Watch AAHOA's 20-minute webinar on how to use guest feedback and your online reputation to drive growth. 

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Most (61%) Airbnb guests report choosing the home-sharing service as a substitute for a budget or mid-range hotel. Take 20 minutes now and watch AAHOA's webinar on reputation management.

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Individuals with disabilities spend an estimated $17.3 billion on travel every year. Check out AAHOA's ADA compliance webinars to make sure your property is ready for these guests!


Sep. 30, 2016

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Millennials (currently ages 16-34) will make up 75 percent of the American workforce by 2025.


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After three years of slow growth, a decline in U.S. RevPAR is expected in the latter half of 2017 and all of 2018.


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Almost 50 percent of consumers are more drawn to loyalty programs that offer instant gratification like cash back and immediate discounts.



Sep. 15, 2016

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62%
of hoteliers identified Payment and Data Security as their top technology priority. Data Security was followed by Guest Room Technology, Bandwidth, and Mobile Engagement.


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According to Concur, business Travelers increased their stays at home-sharing properties (Airbnb) by more than 50% in the first quarter of 2016 compared to 2015.


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5G technology will enable guests to view 3D video of individual hotel rooms and allow extremely efficient mobile check in, which will change front-of-house hotel staff into guest service coordinators. 5G technology is expected to be widely adopted by the year 2020.