The AAHOA Broadcast

AAHOA Member Op-Ed: Raising Awareness of Franchisee Challenges Amid Uncertainty – Something’s Gotta Give

| Oct 05, 2021



In the October issue of Today’s Hotelier magazine, AAHOA Member Vimal Patel shared his perspective on the state of the franchisor-franchisee relationship in the new normal brought on by the the COVID-19 pandemic:

“While the pandemic is far from over, ... people are getting back to work and businesses are back open. But for hotel owners, a helping hand and short-term relief isn’t sustainable. I’m grateful to remain in business thus far, but I’m frustrated and concerned about the future, and I know I’m not alone. … As a hotel owner, I’m striving to lead broader discussions in the industry, to create open dialogue, and bring awareness to the bigger issues we’re facing at a time when there’s so much uncertainty... As hotel owners, we need to look inward to also hold ourselves accountable for leading the change and the open dialogue that will lead to the betterment of the industry we love so much.”

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