The AAHOA Broadcast

Phocus Wire: Marriott Direct Booking Share Up vs. OTA Channels

| Feb 16, 2022

Marriott International says it has grown its direct channels “more meaningfully” than the online travel agency channel. Responding to analyst questions during its fourth quarter, 2021 earnings call, Leeny Oberg, chief financial officer and EVP, business operations, said GDS bookings had taken the “biggest dip” since 2019 in terms of percentage share while OTAs had benefited from the growth in leisure business and were up in 2021. Oberg adds that the growth in the direct share was partly down to the “movement off of voice to digital.”

Read Full Article


Leave a comment