AAHOA Platinum Member G6 Hospitality announced the launch of its “Light Her Way” program at the HerOwnership Conference & Retreat last month. This new platform will provide tools and resources to women seeking hotel ownership opportunities.
“We have always promoted the belief that everyone has the right to travel, but it is just as important that everyone have the right to ownership,” said Tina Burnett, chief development officer, G6 Hospitality. “The launch of ‘Light Her Way’ will empower women on the path to ownership and is an example of how we live up to our values.”
According to G6, through “Light Her Way,” women will gain insight into construction and renovation, market identification, financing, and the brand application process under the program. They can also get access to additional resources to support the launch and continuing operations of their franchise property.
Reena Patel, a G6 franchisee and CEO of MB Management Group in Yorba Linda, California, shared how this new program will grow minority ownership and empower future success.
“For ‘Light Her Way,’ I think the most important factor is that G6 created a dedicated platform and program for women owners,” she said. “Because I was the first woman owner to own 100 percent of a Motel 6, I was the guinea pig, but the process was just seamless because of the resources and programs they provided. I really enjoyed and learned a lot from this experience.”
In addition to G6, AAHOA was honored to have the support of Choice Hotels, Marriott International, Wyndham’s Women Own the Room, Red Roof, My Place, and Sonesta at the HerOwnership Conference & Retreat. These brands spotlighted their support and initiatives to advance women in hotel ownership.
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To learn more about the ‘Light Her Way’ Program, check out the ‘Light Her Way’ press release and program guide.