the aahoa broadcast logo
The AAHOA Broadcast

Hospitality Brands Can't Ignore "Bleisure Travel" in 2023

| Nov 21, 2022

Hybrid business-leisure trips have taken off in the post-pandemic world and helped more people get the most of out travel. Hotel brands, like Marriott International, are taking notice of this new paradigm. 

“We have seen an uptick in the number of guests adding on a day or two to their business trip to enjoy hotel amenities or a new city while also easing their travel by, for example, taking advantage of lower flight costs midweek,” explained Julius Robinson, Marriott International's Chief Sales and Marketing Officer for the U.S. and Canada. “To address this demand, we have invested in technology to make the guest experience more personal and convenient and empower hotels to cater to both leisure and business travelers.”

Marriott has attracted ”bleisure” travelers by enhancing amenities to include outdoor team-building options, entertainment, and food and beverage activities. Additionally, the pickleball craze is now part of Marriott’s guest experience, with newly introduced courts at properties like The Westin Rancho Mirage Golf Resort & Spa and JW Marriott Phoenix Desert Ridge Resort & Spa.

As we near the end of 2022, hoteliers will be paying close attention to these changing behaviors and expectations amongst travelers in order to provide the best hospitality experience in 2023 and beyond. 

Read More

Leave a comment