AAHOA's 2021-2023 Strategic Plan, "Three Years, One Vision: AAHOA's Strategic Vision for the Future,” took effect January 2021.
The new plan will drive the direction of AAHOA for the next three years with a focus on AAHOA serving as the foremost source for hotel industry education and information, advancing hoteliers’ business interests through advocacy, being the primary resource for connecting the industry, and attracting, retaining, and developing top talent to the Association. Foundational to this plan is a new vision statement: To be the foremost resource and advocate for America's hotel owners.