Strategic Plan

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2021-2023 AAHOA Strategic Plan

A Strategic Vision for the Future

AAHOA's 2021-2023 Strategic Plan, "Three Years, One Vision: AAHOA's Strategic Vision for the Future,” took effect January 2021. Foundational to this plan is the vision statement: To be the foremost resource and advocate for America's hotel owners.

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Three Years, One Vision 
A Strategic Vision for the Future

AAHOA's Strategic Plan will drive the direction of AAHOA for the next three years with a focus on AAHOA serving as the foremost resource for hotel industry education and information, advancing hoteliers’ business interests through advocacy, being the primary resource for connecting the industry, and attracting, retaining, and developing top talent to the Association. Foundational to this plan is a new vision statement: To be the foremost resource and advocate for America's hotel owners.

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Strategic Plan At a Glance

VISION

To be the foremost resource and advocate for America’s hotel owners

MISSION

To advance and protect the business interests of hotel owners through advocacy, industry leadership, professional development, member benefits, and community engagement

Core Values

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Focus Areas

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Resource

Serve as the foremost resource for hotel industry education and information

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Advocacy

Advance hoteliers’ collective business interests through advocacy

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Connect

Be the primary resource for connecting the industry

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Talent

Attract, retain, and develop top talent to the Association