12 Points Educational Webinar Series

Download the Updated Resources 

12 Points Resource Guide: An Educational Primer

12 Points Questionnaire

Point 1 Webinar video features AAHOA President & CEO Laura Lee Blake and Lifetime Member Dr. Jay Patel discussing termination rights and liquidated damages, a key provision in many franchise agreements.

TERMINATION RIGHTS AND LIQUIDATED DAMAGES

A best-practice approach to voluntary buyout or involuntary termination, liquidated damages, windows provisions, early termination, and Franchisee termination rights

AAHOA President & CEO Laura Lee Blake and Lifetime Member Sandip Patel discuss the importance of Point 2 in the second 12 Points Webinar video.

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IMPACT, ENCROACHMENT, AND CROSS-BRAND PROTECTION

How to establish a fair and reasonable formula to protect a Franchisee’s assets

The Point 3 Educational Webinar covers minimum performance and quality guarantees. AAHOA Franchisee members are often required to sign long-term franchise agreements with many obligations and duties to comply with Franchisor standards. In the third webinar, AAHOA President & CEO Laura Lee Blake, Education & Professional Development Committee Member Pimal Patel, and Principal, Franchisee Advocacy Consulting Keith Miller explain why franchisors should also commit to maintaining a certain quality in the franchise system.

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MINIMUM PERFORMANCE AND QUALITY GUARANTEES

Minimum brand performance and quality guarantees from franchisors related to public image and reputation

In the Point 4 video, AAHOA President & CEO Laura Lee Blake is joined by Lifetime Member Neil Patel and Franchisee Advocacy Consulting Principal Keith Miller to focus on quality assurance inspections and guest surveys.

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QUALITY ASSURANCE INSPECTIONS AND GUEST SURVEYS

Ensuring consistent, unbiased, and reasonable standards for quality assurance inspections and accuracy of QA reports

Point 5 of AAHOA's 12-part webinar series sheds light on mandated vendors, rebates and kickbacks, and increased costs of products and services, which ultimately, can raise prices for hotel guests.

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VENDOR EXCLUSIVITY, REBATES, AND AFFILIATED COMPANIES AS VENDORS

Ensure competitive pricing


Point 6 promotes full Franchisor disclosure and greater accountability concerning the expenditure of marketing, loyalty rewards program, and reservation fees collected from Franchisees. AAHOA President & CEO Laura Lee Blake sheds light on nine questions that can help Franchisees facilitate conversations with their Franchisors on various topics, including loyalty programs.

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FULL TRANSPARENCY OF FRANCHISEE-FUNDED PROGRAMS AND FEES

The disclosure and accountability for the expenditure of marketing, loyalty, and reservation fees


The Point 7 webinar covers the importance for Franchisors to maintain and build relationships with Franchisees. It features AAHOA President & CEO Laura Lee Blake, Vice Chairman Bharat Patel, and Lifetime Member Akshat Patel discussing the importance of Point 7 and concerns that arise from the renewal process, amenity creep, marketing and advertising fees, and much more. Watch it today!

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MAINTAINING AND BUILDING RELATIONSHIPS

Establishing fruitful, long-term business relationships through recognition of value and effective communication

Stay tuned!
Point 8 video - release date on February 7
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DISPUTE RESOLUTION

Creating a commitment to establish an independent and fair process for the resolution of disputes related to agreements or relationships

Stay tuned!
Point 9 video - release date on February 21
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VENUE AND CHOICE-OF-LAW CLAUSES

Any party pursuing claims in a court of law should do so in the county and state in which the subject facility is located

Stay tuned!
Point 10 video - release date on March 7
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FRANCHISE SALES ETHICS AND PRACTICES, PROPER DISCLOSURES

The mandate of fair and honest selling practices among Franchisor salespersons and agents

Stay tuned!
Point 11 video - release date on March 21
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TRANSFERABILITY

When it comes to transferability, parties should not delay or act unreasonably

Stay tuned!
Point 12 video - release date on April 4
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SALE OF THE FRANCHISE SYSTEM HOTEL BRAND(S)

Giving notice of a sale to existing Franchisees and pledging to a smooth transition between existing and new Franchisor owners

A Deeper Dive on AAHOA's 12 Points

AAHOA's 12 Points Webinar Series brings you the information you need related to the 12 Points of Fair Franchising, which continue AAHOA's mission to support the long-term, mutually beneficial relationships between industry Franchisors and Franchisees.