Focus Groups

AAHOA

Focus Groups

AAHOA Focus Groups exist to share the perspectives and opinions about new ideas, trends, and needs in the industry to fundamentally understand the perspective of hotel owners from various backgrounds and with varying types of businesses. AAHOA focus groups generate ideas for AAHOA offerings, things that we can do to help our broader membership, and ultimately create value for hotel owners everywhere.

AAHOA hosts focus group meetings to encourage opening a dialogue with a free exchange of information to benefit our members and shape our discussions and initiatives. While there is no mandatory attendance, we encourage you to join the calls to provide your input on issues important to our members. To participate, you must be a current AAHOA Member.

Contribute to a

Brand Focus Group

The purpose of AAHOA’s brand focus groups is to gather feedback from our most engaged franchise owners you! The following focus groups are available:

Choice Hotels International, Inc.
Wyndham Hotels & Resorts
Red Roof
Intercontinental Hotels Group
Best Western

To join a brand focus group, you must be a current AAHOA Member and an owner of the focus group brand you would like to join. Please email franchise@aahoa.comwith the subject line “Join an AAHOA Focus Group.”

Participate in Our

Young Professionals Focus Group

This focus group is designated to help rising professionals in the hospitality industry. We want to make it easier for you to become involved and network with fellow Young Professionals in your region.

We host networking events across the country for YPs to get involved, network with industry leaders, and other young professionals.
We also host a reception exclusively for YPs at our Annual Convention.

To join, please reach out to the Focus Group Liaison Mayur Patel at mayur@aahoa.com with “Join Young Professionals Focus Group” in the subject line. Insert your text here

Add Your Expertise to Our

Women Hoteliers Focus Group

The AAHOA Women Hoteliers Focus Group is intended to bring together women hoteliers to discuss how AAHOA can create programming and resources to elevate women hoteliers who are truly the backbone of our industry!

Join this group to:

Contribute your viewpoints on how to elevate women in our industry.
Suggest ideas on how to effectively bring together AAHOA's Women Hoteliers.
Suggest programming and resources that are important to Women Hoteliers.
Learn from and network with other women leaders and support each other’s growth.