AAHOA HOTEL OWNERS ACADEMY^TM
Your Resource for Hospitality Industry Knowledge

ADA COMPLIANCE 

• Service Animals
• Parking Lots
• Lawsuit Settlements
• Demand Letters and Lawsuits
• Empowered to Self-Evaluate - ADA Requirements
• U.S. Access Board Webinars on ADA
• Website Accessibility
• Life Quest ADA Hospitality Tip Sheet
• Understanding ADA Compliance: Your Responsibility as an Employer
• Stemming the Tide of ADA Lawsuits
• ADA Website Accessibility
• Service Animals: The Who, What, When, Where, Why, and How
• Equal Access to Websites: Balancing Aesthetics and Accessibility
• Website Accessibility: What You Need to Know to Maintain and Grow Your Customer Base
• CA Hoteliers: Certified Access Specialist Program - Stay Compliant and Avoid a Lawsuit
• Essential ADA Compliance Tips for Hotels
• Any ADA Compliance Violations? Spy Before You Buy
• Comply with Web Accessibility Standards Today
• ADA Website Accessibility: Myths vs. Facts
• ADA Compliance for Restrooms
• ADA Website Accessibility: It's More Than Just Technical Compliance, It's Content Too

• Tenancy at Hotels and Avoiding Messy Evictions
• Keeping Bed Bugs from Invading Your Business
• Sink or Swim: Pool Safety and Compliance
• Traveling Pets = Loyal Guests
• You’re Playing My Jam: Music Licensing for Hoteliers
• Hotels and Price Gouging: What Hotel Companies Should Know
• OSHA Compliance - Hazard Communication, Safety Programs, and OSHA Recording/Reporting
• Non-Compete/Non-Disclosure Agreements: Protecting Your Investment from Competitors
• Pests of Public Health Importance
• Ditch the Drops: Pool Testing Made Easy
• Cal-OSHA’s New Housekeeper Standard: What You Need to Know to Prepare Your Hotel
• Compliance with Cal-OSHA’s New Hotel Housekeeping Standard: Advice from an Ergonomist
• New California Prop 65 Warnings for Hotels Required by Aug. 30, 2018 – Are You Ready?
• Understanding and Managing Your Legionella Risk
• How California’s Private Attorneys General Act (PAGA) Makes Labor Code Compliance the No. 1 Priority
• Preparing for Flu Season
• ECOLAB - Smart Strategies to Protect Your Success
• CDC - Turning the Tide: The Role of Water Management to Prevent Legionnaires’ Disease
• Preventing Outbreaks of Legionnaires’ and Other Waterborne Diseases
• Managing Outbreaks of Legionnaires’ and Other Waterborne Diseases

• Learn the Power of 504 Refinancing 
• Financing 101 for Young Professional
• Funding Your Property Improvement Plan (PIP)
• How Do You Utilize Section 1031 'Like-Kind' Exchanges?
• Financing Beyond the Bank
• Calculating Your Borrowing Power
• Let's Talk Money: Financing Your Projects
• Refinancing Your Construction Loan
• Financing Your Conversion or Upcoming PIP
• Pre-Paying Your Commercial Mortgage
• How to Smooth Your Path to the Hotel Financing Closing Table
• Common CMBS Myths and Misconceptions
• Getting the Most Out of Your 1031
• SBA vs. CMBS and Other Alternative Non-Recourse Financing - How They Compare, When to Use What, and Why
• Do You Have an Exit Strategy?
• Financial Wellness 101
• Understanding Bridge Financing
• Estate Planning for Hoteliers: Why It’s Important and How to Do It Right
• Your Business Structure: Now More Important Than Ever
• How to Close the Equity Gap and Green Your Hotel with PACE Financing
• Meeting the Challenge: Mitigating Risk in the Hospitality Sector Today
• Hotel Negotiations Made Easy from a Sales Perspective
• Estate Planning Done Right: Know Your Options and Reduce Risks
• Lessons Learned in Valuing, Marketing, and Selling Your Hotel
• PACE Financing for Resiliency: Storms, Earthquakes and Other Disasters
• SBA Loans and the Hotel Lending Process
• Finance Your Hotel with the USDA B&I Program
• Business Succession and Estate Planning for Hotel Owners
• Simple Steps for Exiting Your Business Part 1: Succession Planning
• Simple Steps for Exiting Your Business Part 3: Estate Planning
• Labor Costs: How to Lower Your Biggest Expense
• Funding Your Child’s College Education
• Take Advantage of the 2017 Tax Cuts and Jobs Act Changes
• Retirement Savings Made Simple: Traditional vs. Roth IRA
• Your Hotel Is Losing Revenue: Do You Refinance, Restructure, or Sell?
• Labor: How To Turn Your Biggest Expense Into Your Best Investment
• Is Your Business Capable of Being a Multi-Generational Business?
• The Root of Family Business Conflict
• How to Effectively Manage Conflict Within a Family Business
• Cover Your Assets! How to Protect Yourself and Your Hotel from Financial Threats
• Developing an Employee Financial Wellness Strategy

• Selling Without a Sales Team - Part 1
• Selling Without a Sales Team - Part 2
• Selling the Experience
• Intelligent Buying and Selling: Due Diligence Dos and Don'ts
• Subconscious Selling Success
• Selling to the Four Personality Types
• Effective Sales Questions: The Who, What, When, Where, Why, and How
• How to Overcome “No” in Sales in 4 Simple Steps
• Boost Revenue by Putting the Science Back into Sales
• How to Hire Hotel Salespeople
• Let Your People and Your Culture Be Your Differentiator – Part 1
• Let Your People and Your Culture Be Your Differentiator – Part 2
• Front Desk: The Forgotten Sales Department
• Networking for Results: Build Powerful, Productive and Profitable Relationships
• Conducting Regular, Effective Sales Meetings

• OTAs vs. Direct Marketing Campaign
• Understanding the OTAs
• Examining Hotel Performance and the Growth of the OTAs
• Make Brand.com & OTAs: AProfitable Combination
• Book Direct Campaigns
• Leveraging Disruptive Technologies to Drive Direct Bookings and Compete with OTAs

• Human Trafficking Recognition and Response
• Building Relationships with Local Officials
• Cybersecurity: Protecting Your PC In a Public Place
• Guest Safety: What is Your Legal Duty and Best Practices for Guest Care?
• Don't Give DANGER a Keycard to Your Property
• Workplace Violence & Legal Liability
• Managing Incidents to Favorable Outcomes
• Information Security & Privacy: Your Guests Want It ... and So Should You
• Your Information Security & Privacy Toolbox: The Must-Haves
• General Data Protection Regulation (GDPR): What Comes Next?
• Human Trafficking and the Hospitality Industry: Protecting Lives, Guests, and Your Reputation
• The Darknet: How to Protect Yourself, Your Guests, and Your Business
• Nuisance Law: How to Prevent Violations and Protect Your Hotel
• Ensuring a Safe Environment for Your Hotel Guests and Staff
• Law Enforcement and Privacy of Hotel Guest Lists
• How to Handle Intoxicated and Otherwise Challenging Guests in the Hospitality Industry
• Cybersecurity for Guest-Facing Technologies
• What Do You Do When You Discover Illegal Activity In Your Guestroom?

• Top Financial Management Strategies to Legally Minimize Your Taxes - How to Pay Less to 'Uncle Sam'
• The Secret to Using Your Business to Create Your Own Pension - And Get Big Tax Breaks Along the Way
• Property Insurance: Are You Covered for What Your Business Actually Needs?
• Property Tax 101: Keep More of Your Money
• Partnerships vs. Corporations: Why Does It Matter?
• The Insurance Workout: Warming Up
• Save on Your Federal Taxes with Cost Segregation
• Workers' Compensation Insurance: Why You Need It
• Commercial Property Insurance Claims: What You Need to Know to Protect Your Business
• 'Like-Kind' Exchanges and the Tax Cuts and Jobs Act: A Primer
• Contractual Insurance Requirements for a Construction Project: A General Overview – Part I
• Insurance Requirements When the Owner is the General Contractor of a Construction Project – Part II
• Insurance Requirements When Hiring a General Contractor – Part III
• Increase Cash Flow with Proven Strategy
• Insurance Workout: Strengthening and Toning - Property Insurance
• Insurance Workout: Virtual Exercise – GDPR Compliance and Insurance
• Tax Reform: Impact on Real Estate and Hotel Owners
• The Best Tax Planning Strategy to Increase Profits
• Maximizing Your Return with a Hurricane Insurance Claim
• Accidents Happen - Know How to Protect Your Business
• Big Tax Savings Ahead with Opportunity Zones
• Keep More in Your Pocket with a 199A Deduction and Interest Expense Limitation
• How to Take Advantage of the Depreciation in Your Hotels
• Financial Benefits of Charitable Giving
• Avoid Overpaying on Your Hotel Property Taxes
• Reduce Your Tax Bill Now with the New 20-Percent Pass-Through Deduction
• Understanding Life Insurance
• Hotel Tax Depreciation Post-Tax Reform
• Cyber Liability: Understanding the Exposures and How to Properly Insure Your Hotel
• Essential Tax Incentive Tips for New York State Hotel Owners
• Understanding How the Tax Cuts and Jobs Act Impacts You and Your Business

• HR Law: Understand the Dos and Don’ts for Hiring and Terminating Employees
• HR Law: Providing Accommodation as a Part of an Employee’s Wages
• Are Overtime Regulations Going to Hurt Your Small Business?
• HR Law: Employment Law Currents for the Hospitality Industry
• Preparing for the Overtime Final Rule
• DOL Additional Resources Regarding Preparation for Final Overtime Rule
• HR Pitfalls: Common Employment Law Mistakes to Avoid
• Overtime: Preliminary Injunction Granted. Now What?
• Five Ways to Connect Better with Millennial Employees
• Preventing a Wage and Hour Investigation
• Best Practices When Under a Wage & Hour Investigation
• Misclassification: Employee vs. Independent Contractor
• FMLA: My Employee Needs Time Off. Now What?
• Best Practices for Employee Timekeeping to Avoid a Wage and Hour Lawsuit
• Top 5 “Must Have” Employee Handbook Policies for Hoteliers
• Hiring and Firing: Protecting Your Business and Your Bottom Line
• Are You Paying Your Employees the Right Amount?
• Hiring & Firing: Increase Profit & Limit Liability
• 5 Ways to Lawsuit-Proof Your HR
• What’s New in Employment Law for 2018: Your Hotel’s Early Check-In
• Recruiting Stellar Talent on a Shoestring Budget
• FLSA - Common Issues to Avoid
• FLSA - What You Need to Know About FLSA Joint Employment of Employees
• FLSA - White-Collar Exemptions for Hotel Owners
• FLSA - Keeping Kids Safe in the Workplace: Child Labor Rules for Employers
• Ensuring Safety in the #MeToo Era: Creating a No-Tolerance Workplace
• Onboarding to InBoarding: Accelerating the Journey from Outsider to Insider to High Performer
• The 5 Secret Must-Dos for Business Growth
• “Reasonable Accommodations” for Employees—Disability and Beyond
• Employee Background Checks: What to Know Before Screening New Applicants
• Strategic Leadership: Increasing Profit Through Successful Team Management
• Multi-Hotel Leadership: 5 Key Strategies to Improving Performance
• Don’t Panic: A Brief Guide to Chicago’s New Anti-Harassment Ordinance
• Making a Greater Impact with Performance Reviews in the New Year
• Unlocking the Regular Rate of Pay: How to Properly Calculate Overtime
• ICE Audits on the Rise This Summer
• Keeping Track of Employees During the Busy Summer Season
• Who Is a Joint Employer Now? The U.S. Department of Labor Seeks to Restore Balance

• Veterans Hiring: Best Practices and Key Resources
• Veterans Hiring: Smart for Business

FRANCHISE RELATIONS 

• Brand Resources That Can Maximize Your Profits - Best Western Hotels & Resorts
• Brand Resources That Can Maximize Your Profits - Red Roof Inn
• Brand Resources That Can Maximize Your Profits - RLH Corporation
• Brand Resources That Can Maximize Your Profits - Wyndham Hotel Group
• Brand Resources That Can Maximize Your Profits - La Quinta Inns & Suites
• Impact Studies 101
• SBA Policy Brings Changes for Franchisees
• Preparing for the Future of Franchising: Change is in the Air
• Pitfalls of Franchise Agreements: Windows, Impact, and Transfers
• [eBook] Hotel ROI Regional Series - North Texas: Dallas
• North Texas Regional Meeting Presentation - Hotel ROI Brand Choice
• [eBook] Hotel ROI Regional Series - Mid Atlantic: Cherry Hill, NJ
• Mid Atlantic Regional Meeting Presentation - Hotel ROI Cost Issues
• [eBook] Hotel ROI Regional Series - Washington D.C.: Baltimore
• Washington D.C. Area Regional Meeting Presentation - Hotel ROI Profit & Loss
• [eBook] Hotel ROI Regional Series - Florida: Tampa
• Florida Regional Meeting Presentation - Hotel ROI Brand Choice

• 10 Steps to Prepare for Immigration Reform
• Writing a Letter to the Editor (LTE): How to Communicate with the Media, Lawmakers, and Fellow Community Members
• Immigration Compliance Under the New Administration
• How to Engage Effectively with State and Local Elected Officials
• Politics 101 - What You Need to Know About Congress, the Administration, and the American Political Process
• So, That’s How a Bill Becomes a Law
• How Will New Tax Law Changes Impact the Hospitality Industry?
• Current DOL & EEOC Policy: A Review of Recent Trends to Protect Your Business
• Immigration Trends Impacting the Hospitality Industry

• Best Advice on How to Succeed in the Hotel Industry
• Most Important Skills for Launching a Hotel
• The Biggest Challenges for a Women Entrepreneur in the Hotel Industry
• Financial Leadership for Independent Hoteliers
• Lead and Strengthen Your Business with Financial Communication
• Work/Life Balance
• Cultural Competence
• Public Testimony: Learn to Overcome Your Unease and Express Your Views
• From Service Failure to Service Hero
• Improve Guest Service with Cultural Intelligence

• Use Guest Feedback and Online Reputation to Drive Rate Growth
• Booking.com: Reputation Management, A Key Factor in the Success of Your Business
• Crisis Management for Hotels
• 5 Ways You Should Respond to Good or Bad Guest Feedback 
• Forget Satisfaction! Hotels Need Customer Loyalty
• How Facebook Alone is Not a PR Strategy
• Improving Online Hotel Reviews
• 10 Things You Must Do After a Hotel Renovation or Grand Opening
• Loyalty Programs for Independent Hoteliers: Tips on Leveling the Playing Field
• What Does Clean Mean?
• Reputation Management: Proven Tactics for Promoting Your Desired Image
• The Importance of Cleaning and Proper Procedures in Delivering Outstanding Guest Satisfaction
• How Hotels Can Manage Their Online Reputations by Generating Reviews

• Top 5 Hotelier Tech Support Questions Answered
• Hospitality Trends to Increase Direct Bookings
• Reduce Housekeeping Costs with Technology
• Technology to Enhance the Guest Experience
• Google 101 - Mastering the World's Largest Search Engine
• 4 Things You Can Do to Drive Conversions on Your Website
• The Importance of EMV for Hotels
• Search Engine Marketing: The New AdWords Next Experience
• Five Ways Technology Can Improve Housekeeping and the Guest Experience
• The Advantages of a Cloud-based PMS
• How to Create Brand Awareness for Your Business
• Data Breaches – Understanding the Risks
• Wyndham – Sabre SynXis PM Best Practices and Frequently Asked Questions
• Messaging: Improve Operations and Drive Bookings and Reviews
• Understanding and Mastering Your PMS/CRS Integration
• Automated Housekeeping Solutions Improve Operations and Guest Satisfaction
• The Importance of In-Room Entertainment to Increase Guest Satisfaction

• Introduction to the Uniform System of Accounts for the Lodging Industry, Part 1
• Introduction to the Uniform System of Accounts for the Lodging Industry, Part 2
• What's in the Pipeline?
• STAR Benchmarking 101
• Beyond the Numbers: Visualize Your Property Performance
• STR Data: The Reports You Might Not Know About
• State of the U.S. Lodging Industry
• Marcus & Millichap - 2018 Hospitality Industry Outlook
• Enhance Your Hotel Assets with CBRE Forecasting and Benchmarking Tools
• What to Expect for 2019: CBRE Hotels’ Americas Research Forecast