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Your Resource for Hospitality Industry Knowledge


Welcome to the AAHOA HOTEL OWNERS ACADEMYTM, your resource for all AAHOA education, from in-person workshops to AAHOA's 350+ online webinars. AAHOA offers a multitude of educational offerings, including 1- and 2-day workshops, development days at hotel brands, the AAHOA Certificate in Hotel OwnershipTM (CHO), education sessions at regional meetings, online webinars, and more.

Want to speak for AAHOA? Click here to register in our Call-for-Speakers database.

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PAST WEBINARS

Click here to see all of our past webinars on demand at MyAAHOA.

ADA COMPLIANCE 

  • Service Animals
  • Parking Lots
  • Lawsuit Settlements
  • Demand Letters and Lawsuits
  • Empowered to Self-Evaluate - ADA Requirements
  • U.S. Access Board Webinars on ADA
  • Website Accessibility
  • Life Quest ADA Hospitality Tip Sheet
  • Understanding ADA Compliance: Your Responsibility as an Employer
  • Stemming the Tide of ADA Lawsuits
  • ADA Website Accessibility
  • Service Animals: The Who, What, When, Where, Why, and How
  • Equal Access to Websites: Balancing Aesthetics and Accessibility
  • Website Accessibility: What You Need to Know to Maintain and Grow Your Customer Base
  • CA Hoteliers: Certified Access Specialist Program - Stay Compliant and Avoid a Lawsuit
  • Essential ADA Compliance Tips for Hotels
  • Any ADA Compliance Violations? Spy Before You Buy
  • Comply with Web Accessibility Standards Today
  • ADA Website Accessibility: Myths vs. Facts
  • ADA Compliance for Restrooms
  • ADA Website Accessibility: It's More Than Just Technical Compliance, It's Content Too
COMPLIANCE 
  • Tenancy at Hotels and Avoiding Messy Evictions
  • Keeping Bed Bugs from Invading Your Business
  • Sink or Swim: Pool Safety and Compliance
  • Traveling Pets = Loyal Guests
  • You’re Playing My Jam: Music Licensing for Hoteliers
  • Hotels and Price Gouging: What Hotel Companies Should Know
  • OSHA Compliance - Hazard Communication, Safety Programs, and OSHA Recording/Reporting
  • Non-Compete/Non-Disclosure Agreements: Protecting Your Investment from Competitors
  • Pests of Public Health Importance
  • Ditch the Drops: Pool Testing Made Easy
  • Cal-OSHA’s New Housekeeper Standard: What You Need to Know to Prepare Your Hotel
  • Compliance with Cal-OSHA’s New Hotel Housekeeping Standard: Advice from an Ergonomist
  • New California Prop 65 Warnings for Hotels Required by Aug. 30, 2018 – Are You Ready?
  • Understanding and Managing Your Legionella Risk
  • How California’s Private Attorneys General Act (PAGA) Makes Labor Code Compliance the No. 1 Priority
  • Preparing for Flu Season
  • ECOLAB - Smart Strategies to Protect Your Success
  • CDC - Turning the Tide: The Role of Water Management to Prevent Legionnaires’ Disease
  • Preventing Outbreaks of Legionnaires’ and Other Waterborne Diseases
  • Managing Outbreaks of Legionnaires’ and Other Waterborne Diseases

FINANCIAL MANAGEMENT
  • Learn the Power of 504 Refinancing 
  • Financing 101 for Young Professional
  • Funding Your Property Improvement Plan (PIP)
  • How Do You Utilize Section 1031 'Like-Kind' Exchanges?
  • Financing Beyond the Bank
  • Calculating Your Borrowing Power
  • Let's Talk Money: Financing Your Projects
  • Refinancing Your Construction Loan
  • Financing Your Conversion or Upcoming PIP
  • Pre-Paying Your Commercial Mortgage
  • How to Smooth Your Path to the Hotel Financing Closing Table
  • Common CMBS Myths and Misconceptions
  • Getting the Most Out of Your 1031
  • SBA vs. CMBS and Other Alternative Non-Recourse Financing - How They Compare, When to Use What, and Why
  • Do You Have an Exit Strategy?
  • Financial Wellness 101
  • Understanding Bridge Financing
  • Estate Planning for Hoteliers: Why It’s Important and How to Do It Right
  • Your Business Structure: Now More Important Than Ever
  • How to Close the Equity Gap and Green Your Hotel with PACE Financing
  • Meeting the Challenge: Mitigating Risk in the Hospitality Sector Today
  • Hotel Negotiations Made Easy from a Sales Perspective
  • Estate Planning Done Right: Know Your Options and Reduce Risks
  • Lessons Learned in Valuing, Marketing, and Selling Your Hotel
  • PACE Financing for Resiliency: Storms, Earthquakes and Other Disasters
  • SBA Loans and the Hotel Lending Process
  • Finance Your Hotel with the USDA B&I Program
  • Business Succession and Estate Planning for Hotel Owners
  • Simple Steps for Exiting Your Business Part 1: Succession Planning
  • Simple Steps for Exiting Your Business Part 3: Estate Planning
  • Labor Costs: How to Lower Your Biggest Expense
  • Funding Your Child’s College Education
  • Take Advantage of the 2017 Tax Cuts and Jobs Act Changes
  • Retirement Savings Made Simple: Traditional vs. Roth IRA
  • Your Hotel Is Losing Revenue: Do You Refinance, Restructure, or Sell?
  • Labor: How To Turn Your Biggest Expense Into Your Best Investment
  • Is Your Business Capable of Being a Multi-Generational Business?
  • The Root of Family Business Conflict
  • How to Effectively Manage Conflict Within a Family Business
  • Cover Your Assets! How to Protect Yourself and Your Hotel from Financial Threats
  • Developing an Employee Financial Wellness Strategy
SALES 
  • Selling Without a Sales Team - Part 1
  • Selling Without a Sales Team - Part 2
  • Selling the Experience
  • Intelligent Buying and Selling: Due Diligence Dos and Don'ts
  • Subconscious Selling Success
  • Selling to the Four Personality Types
  • Effective Sales Questions: The Who, What, When, Where, Why, and How
  • How to Overcome “No” in Sales in 4 Simple Steps
  • Boost Revenue by Putting the Science Back into Sales
  • How to Hire Hotel Salespeople
  • Let Your People and Your Culture Be Your Differentiator – Part 1
  • Let Your People and Your Culture Be Your Differentiator – Part 2
  • Front Desk: The Forgotten Sales Department
  • Networking for Results: Build Powerful, Productive and Profitable Relationships
  • Conducting Regular, Effective Sales Meetings

OTA (ONLINE TRAVEL AGENCY)
  • OTAs vs. Direct Marketing Campaign
  • Understanding the OTAs
  • Examining Hotel Performance and the Growth of the OTAs
  • Make Brand.com & OTAs: AProfitable Combination
  • Book Direct Campaigns
  • Leveraging Disruptive Technologies to Drive Direct Bookings and Compete with OTAs

SAFETY & SECURITY
  • Human Trafficking Recognition and Response
  • Building Relationships with Local Officials
  • Cybersecurity: Protecting Your PC In a Public Place
  • Guest Safety: What is Your Legal Duty and Best Practices for Guest Care?
  • Don't Give DANGER a Keycard to Your Property
  • Workplace Violence & Legal Liability
  • Managing Incidents to Favorable Outcomes
  • Information Security & Privacy: Your Guests Want It ... and So Should You
  • Your Information Security & Privacy Toolbox: The Must-Haves
  • General Data Protection Regulation (GDPR): What Comes Next?
  • Human Trafficking and the Hospitality Industry: Protecting Lives, Guests, and Your Reputation
  • The Darknet: How to Protect Yourself, Your Guests, and Your Business
  • Nuisance Law: How to Prevent Violations and Protect Your Hotel
  • Ensuring a Safe Environment for Your Hotel Guests and Staff
  • Law Enforcement and Privacy of Hotel Guest Lists
  • How to Handle Intoxicated and Otherwise Challenging Guests in the Hospitality Industry
  • Cybersecurity for Guest-Facing Technologies
  • What Do You Do When You Discover Illegal Activity In Your Guestroom?
TAX & INSURANCE
  • Top Financial Management Strategies to Legally Minimize Your Taxes - How to Pay Less to 'Uncle Sam'
  • The Secret to Using Your Business to Create Your Own Pension - And Get Big Tax Breaks Along the Way
  • Property Insurance: Are You Covered for What Your Business Actually Needs?
  • Property Tax 101: Keep More of Your Money
  • Partnerships vs. Corporations: Why Does It Matter?
  • The Insurance Workout: Warming Up
  • Save on Your Federal Taxes with Cost Segregation
  • Workers' Compensation Insurance: Why You Need It
  • Commercial Property Insurance Claims: What You Need to Know to Protect Your Business
  • 'Like-Kind' Exchanges and the Tax Cuts and Jobs Act: A Primer
  • Contractual Insurance Requirements for a Construction Project: A General Overview – Part I
  • Insurance Requirements When the Owner is the General Contractor of a Construction Project – Part II
  • Insurance Requirements When Hiring a General Contractor – Part III
  • Increase Cash Flow with Proven Strategy
  • Insurance Workout: Strengthening and Toning - Property Insurance
  • Insurance Workout: Virtual Exercise – GDPR Compliance and Insurance
  • Tax Reform: Impact on Real Estate and Hotel Owners
  • The Best Tax Planning Strategy to Increase Profits
  • Maximizing Your Return with a Hurricane Insurance Claim
  • Accidents Happen - Know How to Protect Your Business
  • Big Tax Savings Ahead with Opportunity Zones
  • Keep More in Your Pocket with a 199A Deduction and Interest Expense Limitation
  • How to Take Advantage of the Depreciation in Your Hotels
  • Financial Benefits of Charitable Giving
  • Avoid Overpaying on Your Hotel Property Taxes
  • Reduce Your Tax Bill Now with the New 20-Percent Pass-Through Deduction
  • Understanding Life Insurance
  • Hotel Tax Depreciation Post-Tax Reform
  • Cyber Liability: Understanding the Exposures and How to Properly Insure Your Hotel
  • Essential Tax Incentive Tips for New York State Hotel Owners
  • Understanding How the Tax Cuts and Jobs Act Impacts You and Your Business

REVENUE MANAGEMENT & OPTIMIZATION 
  • Accelerating Revenue
  • Optimizing & Activating Revenue Channels
  • Avoid Group Cancellations Due to Zika Virus Announcement 
  • FREE Energy Efficiency Resources
  • Maximize Value with Third-Party Purchasing Companies
  • Loyalty and Revenue Optimization Techniques
  • Five Revenue Management Strategies to Beat the Competition During the Slow Season
  • The Market Downturn - How You Can Brace for It
  • How to Stand Out Above Your Comp Set
  • The Psychology of Pricing: Do the Experts Fall for the Same Tricks?
  • 5 Things Your Front Desk Could Start Doing to Increase Your Revenue
  • Time to Take Action: Data Analysis to Drive Revenue
  • Profile of the Groups and Meetings Market: Exploring the Rise in Intermediation
  • Extend Your Knowledge About Extended Stay
  • Top Five Trends in Revenue Management and What You Should Be Doing About Them Now
  • Modular Construction: Is It Right for You?
  • Green Roofs: A Beautiful, Sustainable, and Profitable Addition to Your Hotel
  • Save Money and Energy: How to Make the Business Case for Energy-Efficient Hotel Operations
  • Market Segmentation: The Secret to Success in Today’s Hotel Landscape
  • Hotel Shuttle Transportation Service: A Hidden Opportunity
  • Boost Revenue by Putting the Science Back into Sales
  • Design Matters: How to Convert to a Boutique Hotel on a Budget
  • Protect Your Investment: Save Money on Linens, and Reduce Your Cost Per Load
  • Why Energy Efficiency is a Smart Investment, and How You Can Unlock Capital to Fund It
  • 10 Things To Do When Your Hotel is Slow
  • Strategically Choosing the Correct Comp Set
MARKETING & SOCIAL MEDIA
  • Effective and Efficient Dual-Brand Marketing
  • Social Media Essentials
  • Smart SEO Techniques to Drive Consumers to Your Website
  • Increase Revenue with Social Media
  • Marketing Your Hotel: Key Metrics to Boost Brand Visibility and Increase ROI
  • How Will Voice Search Impact Hotel Marketing?
  • Tweet All You Want, But Don’t Be a Twit: Social Media Risks and Best Practices
  • Connect with Travelers Where Journeys Happen - on Facebook and Instagram
  • Drive Hotel Bookings with Facebook’s Dynamic Ads for Travel
  • Use Facebook Messenger to Connect with Your Customers in Meaningful Ways
  • How Hotels Can Manage Their Online Reputations by Generating Reviews
  • How to Use Digital Marketing Tools to Increase Direct Traffic
  • Kalibri Labs’ Book Direct Report: Loyalty Campaigns Consistently Contribute to Growth
  • Sojern’s State of the Industry Findings: Facebook and Instagram Advertising for Hotel Marketers
  • Sojern’s The 2019 Report on Facebook and Instagram Advertising for Travel

HUMAN RESOURCES 
  • HR Law: Understand the Dos and Don’ts for Hiring and Terminating Employees
  • HR Law: Providing Accommodation as a Part of an Employee’s Wages
  • Are Overtime Regulations Going to Hurt Your Small Business?
  • HR Law: Employment Law Currents for the Hospitality Industry
  • Preparing for the Overtime Final Rule
  • DOL Additional Resources Regarding Preparation for Final Overtime Rule
  • HR Pitfalls: Common Employment Law Mistakes to Avoid
  • Overtime: Preliminary Injunction Granted. Now What?
  • Five Ways to Connect Better with Millennial Employees
  • Preventing a Wage and Hour Investigation
  • Best Practices When Under a Wage & Hour Investigation
  • Misclassification: Employee vs. Independent Contractor
  • FMLA: My Employee Needs Time Off. Now What?
  • Best Practices for Employee Timekeeping to Avoid a Wage and Hour Lawsuit
  • Top 5 “Must Have” Employee Handbook Policies for Hoteliers
  • Hiring and Firing: Protecting Your Business and Your Bottom Line
  • Are You Paying Your Employees the Right Amount?
  • Hiring & Firing: Increase Profit & Limit Liability
  • 5 Ways to Lawsuit-Proof Your HR
  • What’s New in Employment Law for 2018: Your Hotel’s Early Check-In
  • Recruiting Stellar Talent on a Shoestring Budget
  • FLSA - Common Issues to Avoid
  • FLSA - What You Need to Know About FLSA Joint Employment of Employees
  • FLSA - White-Collar Exemptions for Hotel Owners
  • FLSA - Keeping Kids Safe in the Workplace: Child Labor Rules for Employers
  • Ensuring Safety in the #MeToo Era: Creating a No-Tolerance Workplace
  • Onboarding to InBoarding: Accelerating the Journey from Outsider to Insider to High Performer
  • The 5 Secret Must-Dos for Business Growth
  • “Reasonable Accommodations” for Employees—Disability and Beyond
  • Employee Background Checks: What to Know Before Screening New Applicants
  • Strategic Leadership: Increasing Profit Through Successful Team Management
  • Multi-Hotel Leadership: 5 Key Strategies to Improving Performance
  • Don’t Panic: A Brief Guide to Chicago’s New Anti-Harassment Ordinance
  • Making a Greater Impact with Performance Reviews in the New Year
  • Unlocking the Regular Rate of Pay: How to Properly Calculate Overtime
  • ICE Audits on the Rise This Summer
  • Keeping Track of Employees During the Busy Summer Season
  • Who Is a Joint Employer Now? The U.S. Department of Labor Seeks to Restore Balance
VETERANS RESOURCES 
  • Veterans Hiring: Best Practices and Key Resources
  • Veterans Hiring: Smart for Business

FRANCHISE RELATIONS 

  • Brand Resources That Can Maximize Your Profits - Best Western Hotels & Resorts
  • Brand Resources That Can Maximize Your Profits - Red Roof Inn
  • Brand Resources That Can Maximize Your Profits - RLH Corporation
  • Brand Resources That Can Maximize Your Profits - Wyndham Hotel Group
  • Brand Resources That Can Maximize Your Profits - La Quinta Inns & Suites
  • Impact Studies 101
  • SBA Policy Brings Changes for Franchisees
  • Preparing for the Future of Franchising: Change is in the Air
  • Pitfalls of Franchise Agreements: Windows, Impact, and Transfers
  • [eBook] Hotel ROI Regional Series - North Texas: Dallas
  • North Texas Regional Meeting Presentation - Hotel ROI Brand Choice
  • [eBook] Hotel ROI Regional Series - Mid Atlantic: Cherry Hill, NJ
  • Mid Atlantic Regional Meeting Presentation - Hotel ROI Cost Issues
  • [eBook] Hotel ROI Regional Series - Washington D.C.: Baltimore
  • Washington D.C. Area Regional Meeting Presentation - Hotel ROI Profit & Loss
  • [eBook] Hotel ROI Regional Series - Florida: Tampa
  • Florida Regional Meeting Presentation - Hotel ROI Brand Choice
GOVERNMENT AFFAIRS 
  • 10 Steps to Prepare for Immigration Reform
  • Writing a Letter to the Editor (LTE): How to Communicate with the Media, Lawmakers, and Fellow Community Members
  • Immigration Compliance Under the New Administration
  • How to Engage Effectively with State and Local Elected Officials
  • Politics 101 - What You Need to Know About Congress, the Administration, and the American Political Process
  • So, That’s How a Bill Becomes a Law
  • How Will New Tax Law Changes Impact the Hospitality Industry?
  • Current DOL & EEOC Policy: A Review of Recent Trends to Protect Your Business
  • Immigration Trends Impacting the Hospitality Industry

LEADERSHIP 
  • Best Advice on How to Succeed in the Hotel Industry
  • Most Important Skills for Launching a Hotel
  • The Biggest Challenges for a Women Entrepreneur in the Hotel Industry
  • Financial Leadership for Independent Hoteliers
  • Lead and Strengthen Your Business with Financial Communication
  • Work/Life Balance
  • Cultural Competence
  • Public Testimony: Learn to Overcome Your Unease and Express Your Views
  • From Service Failure to Service Hero
  • Improve Guest Service with Cultural Intelligence
REPUTATION MANAGEMENT 
  • Use Guest Feedback and Online Reputation to Drive Rate Growth
  • Booking.com: Reputation Management, A Key Factor in the Success of Your Business
  • Crisis Management for Hotels
  • 5 Ways You Should Respond to Good or Bad Guest Feedback 
  • Forget Satisfaction! Hotels Need Customer Loyalty
  • How Facebook Alone is Not a PR Strategy
  • Improving Online Hotel Reviews
  • 10 Things You Must Do After a Hotel Renovation or Grand Opening
  • Loyalty Programs for Independent Hoteliers: Tips on Leveling the Playing Field
  • What Does Clean Mean?
  • Reputation Management: Proven Tactics for Promoting Your Desired Image
  • The Importance of Cleaning and Proper Procedures in Delivering Outstanding Guest Satisfaction
  • How Hotels Can Manage Their Online Reputations by Generating Reviews

TECHNOLOGY
  • Top 5 Hotelier Tech Support Questions Answered
  • Hospitality Trends to Increase Direct Bookings
  • Reduce Housekeeping Costs with Technology
  • Technology to Enhance the Guest Experience
  • Google 101 - Mastering the World's Largest Search Engine
  • 4 Things You Can Do to Drive Conversions on Your Website
  • The Importance of EMV for Hotels
  • Search Engine Marketing: The New AdWords Next Experience
  • Five Ways Technology Can Improve Housekeeping and the Guest Experience
  • The Advantages of a Cloud-based PMS
  • How to Create Brand Awareness for Your Business
  • Data Breaches – Understanding the Risks
  • Wyndham – Sabre SynXis PM Best Practices and Frequently Asked Questions
  • Messaging: Improve Operations and Drive Bookings and Reviews
  • Understanding and Mastering Your PMS/CRS Integration
  • Automated Housekeeping Solutions Improve Operations and Guest Satisfaction
  • The Importance of In-Room Entertainment to Increase Guest Satisfaction
INDUSTRY REPORTING
  • Introduction to the Uniform System of Accounts for the Lodging Industry, Part 1
  • Introduction to the Uniform System of Accounts for the Lodging Industry, Part 2
  • What's in the Pipeline?
  • STAR Benchmarking 101
  • Beyond the Numbers: Visualize Your Property Performance
  • STR Data: The Reports You Might Not Know About
  • State of the U.S. Lodging Industry
  • Marcus & Millichap - 2018 Hospitality Industry Outlook
  • Enhance Your Hotel Assets with CBRE Forecasting and Benchmarking Tools
  • What to Expect for 2019: CBRE Hotels’ Americas Research Forecast

AAHOA CONVENTION EDUCATION SESSIONS
2017 AAHOA CONVENTION & TRADE SHOW

EDUCATION SESSIONS

  • Don't Give DANGER a Keycard to Your Property
  • Make Brand.com and OTAs a Profitable Combination
  • Let's Talk Money: Financing Your Projects
  • Preparing for the Future of Franchising: Change is in the Air
  • Pitfalls of Franchise Agreements: Windows, Impact and Transfers
  • Hiring & Firing: Increase Profit and Limit Liability
  • 5 Ways to Lawsuit-Proof Your HR
  • Make Lodging Great Again!
  • Increase Revenue with Social Media
  • Google 101 - Mastering the World's Largest Search Engine
  • What's in the Pipeline? 

 

2018 AAHOA CONVENTION & TRADE SHOW

LEADERSHIP - CEO TALKS

  • Leadership by Best Western CEO David Kong
  • Leadership by Choice Hotels International CEO Pat Pacious
  • Leadership by Hilton CEO Chris Nassetta
  • Leadership by Hyatt Hotels Corporation CEO Mark Hoplamazian
  • Leadership by InterContinental Hotels Group (IHG) CEO Elie Maalouf
  • Leadership by La Quinta Inns & Suites CEO Keith Cline
  • Leadership by Magnuson Worldwide Co-Founder Thomas Magnuson
  • Leadership by Marriott International CEO Arne Sorenson
  • Leadership by My Place Hotels of America CEO Ryan Rivett
  • Leadership by Radisson Hotel Group CEO John Kidd
  • Leadership by RLH Corporation CEO Greg Mount
  • Leadership by Red Roof Inns President Andrew Alexander
  • Leadership by Trump Hotels CEO Eric Danziger
  • Leadership by Wyndham Hotel Group CEO Geoff Ballotti

EDUCATION SESSIONS

  • 5 Strategies for Recruiting and Retaining Millennials
  • Brands: Finding the Right Fit
  • Earn a 5-Star Reputation with TripAdvisor
  • Employee Handbooks 101
  • Getting a Response: Maximizing Survey Engagement
  • How to Use Social Media to Boost Sales
  • Technology to Improve Housekeeping and Maintenance Efficiency
  • What Does the Data Say?
  • Winning, Winning and More Winning: Legislative Successes and Opportunities in the Trump Era
  • Your Most Pressing Franchise Law Questions Answered
  • Using Big Data to Drive Profitability
2019 AAHOA CONVENTION & TRADE SHOW

EDUCATION SESSIONS

  • What Does the Data Say?
  • How to Position Your Loan for Approval
  • ADA Compliance: Serving Your Guests and the Animals that Serve Them
  • The Extended-Stay Boom: Why Now?
  • The Lobby: Advocacy Advancements Impacting the Hospitality Industry
  • Keeping Profits Up in a Dynamic Market
  • Avoid the Two Most Common Employment Lawsuits
  • Maximize Your Exposure: Marketing Your New Property or Renovation
  • Focus on Franchising: Exiting Your Franchise Agreement
  • Hotel For Sale: Mastering Hotel Valuation
  • Building Success and Overcoming Challenges for Independent Hoteliers

ADDITIONAL RESOURCES