Franchise Relations


New: July 2022

AAHOA President & CEO Laura Lee Blake's FAIRx Talk: AAHOA's New Vision for Fair Franchising

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May 2022 Franchise Relations Update

AAHOA has been hard at work, and we are continuing to make significant progress on franchisee advocacy. As your AAHOA Chairman, it’s one of my top priorities: To ensure we’re using the power and strength of AAHOA to advance the business interests of our members – whether at the local, state, or national level. 

As always, this monthly update serves as a summary of our efforts, where we’re making progress, and what we’re focused on next. This issue, in particular, is focused around our advocacy efforts at all levels of government.

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April 2022 Franchise Relations Update

During AAHOACON22, AAHOA introduced its updated 12 Points of Fair Franchising (the “12 Points”) as an educational primer. The revised 12 Points gives an overview of what AAHOA recommends as the best-practice approach to designing, developing, and implementing best-in-class, mutually beneficial franchise systems.

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March 2022 Franchise Relations Update

Newly updated, AAHOA’s revised 12 Points continues our mission and commitment to educating AAHOA Members, fulfilling our vision to be the foremost advocate and resource for America’s hotel owners. Ultimately, the updated 12 Points reflect the current business landscape and the long-term, mutually beneficial relationship between industry Franchisors and Franchisees.


February 2022 Franchise Relations Update

AAHOA’s franchise relations efforts and communications continue to remain a top priority for the association. In January, we resumed our monthly email updates as we continue to enhance our commitment to keeping our franchisee members informed on all we are doing on their behalf. A critical part of this work includes frequent discussions with executive leadership at major hotel brands in the industry.

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January 2022 Franchise Relations Update

Beginning this month and moving forward, we will be expanding our lines of communication to give you regular updates on our franchise relations efforts and how AAHOA is working for you.

We appreciate all of you who have reached out to let us know just how important it is for us to keep you informed on our work in this area. Thus, with franchise relations being of such great importance to so many of our members, we are committed to keeping you all in the loop as we continue to work hard to make sure your voice is heard where it matters most!

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12 Points of Fair Franchising LOGO (for website 175x175)

AAHOA 12 Points of Fair Franchising

In 1998, AAHOA identified certain best practices for the hospitality franchise system. AAHOA called those best practices the 12 Points of Fair Franchising (“12 Points”). AAHOA has continuously updated the 12 Points to reflect business changes and the long-term, mutually beneficial relationship between industry franchisors and franchisees. The revised 12 Points continues this mission as an educational primer for hospitality franchisors and AAHOA Members (current and future hospitality franchisees) to discuss and use to continue designing, developing, and implementing best-in-class, mutually beneficial franchise systems.

To learn more about the 12 Points, click here.

Brand Meetings

Many times each year, AAHOA leadership meets with the executive teams of each of the major brands to discuss AAHOA and brand updates and to address any issues of concern to AAHOA Members. AAHOA also hosts Brand Alliance Meetings at brand conferences throughout the year, giving hotel owners the opportunity to hear from AAHOA Officers and the brand's executive leadership about the partnership between the two and what AAHOA is doing for its members. Click here to see a schedule of upcoming events.

Member Benefits

Each year, the Franchise Relations Department handles hundreds of calls and emails from members looking for guidance and resources on brand issues, vendor issues, and general hospitality industry matters. Click here for contact information.

The Franchise Department also hosts education sessions and webinars, providing up-to-date franchise information to AAHOA Members. In addition, the Franchise Department sends email blasts to AAHOA Members with real-time franchise news and information on court cases that affect them.


AAHOA does not provide legal advice or representation to any individual persons or members. To the extent this website contains information about the law that is designed to help the recipient understand or address his or her own legal needs, such information does not constitute legal advice or representation by AAHOA. AAHOA goes to great lengths to ensure the information it provides is accurate and useful but strongly recommends all persons and AAHOA members consult an outside lawyer and obtain professional advice and representation that is appropriate to their particular situation.